The online world opens up huge opportunities for START-UPS across the country and holds the potential for a broader economy-wide transformation. The fast-paced world of digital marketing is changing too quickly for most companies to adapt. But staying up to date with the latest industry trends is imperative for anyone involved with expanding a business. Small businesses or Start-ups and the economy generally, can realise significant benefits by embracing mobile and internet technologies to transform their operations. These can unlock an additional revenue by making better use of the technologies, internet and mobile to boost sales, and maintaining a web presence.. And the benefits are not limited to large businesses, tech-companies, or those based in capital cities. Small and medium businesses across a wide range of industries and locations stand to benefit.
Digital engagement & how they use the Internet and their level of digital marketing:
- Very low—the business has a business email address and uses the internet to communicate internally
- Low—the business also has a website and a presence on social networks and uses them to market the business
- Medium—the business also uses the internet to reach new customers in existing markets, to reach new customers in the local market and to display advertising online
- High—the business makes use of all digital technologies including for search engine optimisation and search engine marketing.
Start-ups are known to be very time poor. They know new technologies are available, but evidence suggests they may be relatively late adopters. Internet and mobile technologies create opportunities for these businesses to rethink how they produce products and/or deliver services. Start-ups are less confident about their knowledge and use of digital technology when compared to larger companies. Small businesses making full use of the internet with high digital engagement enjoy better business outcomes, increasing digital engagement can increase the efficiency of business operation, giving small business people more free time. Digital engagement is associated with growth. Small businesses with high digital engagement, , more diversified sources of revenue and a bigger customer base. Onclick Innovations can help your business grow digitally and have better growth prospects..