RESPONSIVE WEB DESIGN a website which is designed to work properly in regular computer and tablets and smartphones. That means same resources from the desktop site, but display it’s information in a way that is appropriate to any device visitors might be using to see the site. It becomes very easy for anyone to check the Internet for anything related to a conversation, idea or desire that they may have at that instant. The problem comes when your site is not coded to be displayed correctly for these devices people are using while trying look for your product. If your site is not easy to navigate the visitor’s first reaction will be to click back into their search engines results and look for another company where they feel more comfortable to make their purchase.
Search Engines have been putting a lot of attention on this matter and giving preference to responsive websites over non-responsive ones in their search results. You should have a responsive website design that besides looking good it also flows nicely when browsing your site. Also, just creating an app does not guaranty that people will download and install it just to make purchases or contact you. It all depend on your industry and how you expect your responsive site to behave on each situation, One more thing to take in consideration is page speed. You want your responsive website to load fast as possible since most of your visitor will be connected to their Internet using their data connection and sometimes these connections can be very very slow. The company in charge of the creation of your responsive site be aware of this and have the technology and all the needed codes and optimizations to make this happen. Otherwise the customer clicking back to look for one of your competitors with a better website.