Having an online presence has never been more important in today’s ever changing digital world. One of the most important questions is “how can we drive more traffic to our website?” One of the first steps of any successful online strategy is to engage with your audience by creating high quality content. The use of well-written text, beautiful images and informative videos can increase user retention, leading to a higher chance of your content being shared across other platforms. The more your content is being shared, the more people are viewing and engaging with your website. Online advertisements are a sure way to increase traffic to your website. When used correctly, social media also can be an effective way to drive more traffic to your website. Sharing content on social media websites like Facebook, Twitter and Google Plus is highly beneficial and will enhance your overall reach and drive more people back to your website.
Search Engine Optimization is essentially how well your website ranks on search engines which ultimately raise the amount of clicks to your website. Email Marketing is a great way to deliver high-quality content directly to your subscribers and increase the amount of traffic to your website. The more people you sign up, the more they will end up back onto your website. A well designed website can make a difference to your SEO and overall traffic. A strong landing page with a simple navigation could reduce the bounce rate and increase the click through rates to other pages, which means more people are viewing your content.
Websites are effective when they are fully functioning, user friendly and responsive . It’s important to ensure your website runs smoothly as nobody likes a website that doesn’t work properly or has limited functionality. Another figure that is likely to increase is the amount of time spent on mobile devices every day, which is why it would be beneficial for your website to be optimised for mobile. This will inevitably increase your total reach as more users are likely to find and engage with your website, especially if your website has good searchability on mobile devices. Finally, it’s important is to keep analysing all of your data as it’s worth paying more attention to strategies that yield positive results. Not all strategies will work for everyone, a large proportion of finding an effective strategy is by trial and error so you can figure out what works best for you and your website.
If you need any assistance with web design, web development or mobile then please feel free to contact us so we can help you get the most out of your website.