“INSTAGRAM” the photo sharing application has taken the world by storm. So, should your brand jump on the bandwagon and take advantage of the multitude of business opportunities that Instagram offers?
Every business should be on Instagram. Instagram is one of the most powerful tools used to reach consumers in the moment. Even if you’re posting awesome images, you need a strategy to get people to even see them and start following you. There is a much higher percentage of active users on Instagram than on other popular social platforms. Instagram is instant, engaging, visually compelling, and rapidly growing. Instagram Has Unusually High Engagement. Visual marketing is everything and therefore it should be a part of your content strategy. Instagram makes it easy for brands to take a plain old image and transform it into a shareable story that consumers can connect with. Every organization should build your brand personality on all social media platforms, including Instagram. It’s all about connecting with your customers and continuing to build the relationship. Analytics is extremely valuable for marketers and brands. The data behind Instagram allows brands to better understand who your followers are, when they’re online, and what content is performing best. Instagram breaks it out so that you can see where your followers are located, their gender, and their age range. Don’t let your Instagram plateau! The point is to keep attracting new customers. The only way to continue optimizing your Instagram and maintain growth is to take the time to analyze your successes, research your audience, and repeat the content that’s working.