TESTING is a core part of app development, web design and even marketing. Honestly if you are not regularly testing what you are doing then how can you be certain the changes you are making are for the best? Testing can be done for literally any aspect of your projects however often they are best used […]

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ONLINE REVIEWS are increasingly playing a pivotal role in making or breaking a business’s online reputation. Statistics clearly show that an overwhelming majority of people rely heavily on online reviews of a business while deciding whether to buy a product or a service.Online reviews are the modern day equivalents of word of mouth recommendations. The significance […]

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INSTAGRAM has introduced new and valuable features for businesses, aimed in particular at small- to medium-sized companies.  Much like Facebook profiles are different from business Facebook Pages,  Instagram’s Business Profiles now offer you the chance to distinguish your company from all the individual users on the site. Instagram Business Profiles allow you to provide directions to your […]

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Like most aspects of online marketing, your logo has a certain shelf life and should be redesigned over time in order to give your brand refreshed and up-to-date image. These changes, even if they are subtle, are necessary in order to stay relevant and keep your company identity fresh in the eyes of consumers. Oftentimes brands look […]

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Why we use RUBY ON RAILS and not other frameworks like Python , Java  etc. Ruby on Rails fits in very nicely for rapid development because one of Rails’ principle is convention over configuration. This means that Rails will choose a lot of ‘common sense’ configuration by default so that the developer can quickly jump into […]

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Startups survival rates are brutal, particularly in the tech sector. It is important that startups do not just wait and change, but instead continuously adapt to meet ever-changing market needs. Startups face a plethora of challenges early on, including funding finding the right developer and customer management. It can be overwhelming for startups to deal […]

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Often times, business owners or managers are apprehensive about altering or updating their website, and especially cautious about moving to a new design altogether. As an overview, SEARCH ENGINE OPTIMIZATION is the value and recognition of your online presence by search engine giants like Google. In order to find your website online, Google ranks the quality and […]

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A presence on SOCIAL MEDIA is vital to growing your business. In owning your social media presence, you are establishing your business to potential customers. You can convey a strong sense of your business’s values, message, and brand, making it easier for consumers to see how your business aligns with their needs. With consistent content development and […]

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