Social media is still a subject that causes a bit of head scratching in the business world. The view by many is that it is less effective than traditional advertising. Conventional thinking tells us that people use social media to connect, not to buy. While that may be true, using SOCIAL MEDIA for business may be the missing ingredient to expanding your customer base and boosting profits. Businesses have a unique opportunity to engage with new and existing customers. They can take the time to monitor brand mentions, answer questions, offer discounts and contests, and to put a personal touch on their brand.

While many businesses look to promote products and services, they miss an amazing opportunity that social media provides. People trust those they know and connect with on a regular basis. By connecting with real people, they can build trust, brand recognition, loyalty, and by extension, they can improve their odds of gaining word of mouth referrals. Most businesses encounter a new lead and start thinking about converting them into a customer right away. This is natural. However, successfully using social media for business is about developing engagement and building a relationship instead of appealing to a person’s wallet.

 

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