Social Media is also the Back Bone of Digital Marketing. Along with Facebook, Twitter that we need to set strategy to reach our audiences. And also need to choose which social media suits our industry. To be successful in Digital Marketing activities , we need to use both SEO & SMO effectively. Because both are related to each other & yield good results when used in right manner. SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially. Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.
Why You Need SMO
In the last month or so, Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and changes the weight of some factors that drive search rankings.Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you will rank on Google.