Great CONTENT is a key element in attracting the attentions of the search engines. So before you start tapping away at your keyboard it’s time to undertake a little research.This sort of behaviour doesn’t go unnoticed by the search engines who will downgrade your site accordingly and make you less visible to your target audience in the long run.

The key phrase to keep in mind is ‘target audience’. Do you know who you are aiming to reach? Do you have a good understanding of your customer base? If you don’t have a very clear picture in your mind of exactly who you are aiming your writing at then your literary arrows are almost certain to fall wide of the mark.You need to identify your market and understand their lifestyles, their hopes and their worries. Are they well educated scholarly types? Perhaps you are selling products aimed at medical professionals, for example. In this case your content needs to be pitched at an audience with a high level of medical knowledge. On the other hand if you produce medical products aimed at the patient then your approach needs to be completely different. You should assume little or no understanding of medical terminology and procedures and tailor your content accordingly.

Only through a thorough understanding of your customer base can you strike exactly the right note so don’t be tempted to gloss over this stage. Once you have a customer profile in place then you can pitch your writing so that it strikes the perfect note, ensuring a loyal readership.

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