Can you increase your website or blog traffic using right Keywords? It will be no surprise to you that picking the right KEYWORDS  for your campaign can make or break your ranking on Google. What is the “right” keyword though? How do you find the right word or string of words that will bring customers to your site and get them to convert? Remember, your goal is never simply to get people to your site. That’s a waste of time, effort, and money. You want people coming to your site that have a real chance of converting. Instead of “keyword,” think more about a “Key PHRASE” Targeting one-word keywords can be useful in certain situations, but generally you’ll find better results from some combination of words for two reasons.

To attract the right visitors to your Web site, you need to use keyword instead of just single keywords. This helps search engines match users to results that are more relevant to them.With a longer key phrase you’ll catch possible customers much later in the buying process. The more specific their searches are, the closer they are to making a purchase and the closer you are to converting them. You should put in a fair amount of time learning about the market you’re in and how people search within that market. Make sure your audience is the driving force behind everything you do. They are the ones you’re trying to convert. Sometimes keywords don’t work. If  keyword is under performing, switch it out for something new and see how that does in its place.

 

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