The versatility of WEB APPs provide an enriched and interactive environment that can be used on any modern smartphone. Not only can they be used effectively for productivity gains but are powerful marketing tools as well, providing business opportunities. One of the drawbacks of the original native apps for marketing is that they require the potential […]

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#Advertising #Campaigns #Digital Marketing #AdWords :It is Google’s advertising product, to advertise ads to customers who are anticipating  products or services similar to those that you offer on Google. Advertising with AdWords make you to reach new customers at the precise moment they’re searching for your type of products and services. You can opt  to […]

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UX is the acronym for User Experience. UX Design encompass the design of apps or other software products as well as websites. While a good web designer is focused on the end user’s experience, the UX designer takes it to the next level and applies a specific methodology around the user. UX Design covers the factors […]

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Data Science is a vast discipline in itself consisting of specialized skill sets such as statistics, Mathematics, Programming, Computer Science and so on. Data Science consists of several elements, techniques and theories including math, statistics, predictive analysis, data modeling, data engineering, data mining and visualization. The purpose of data scientists is to extract and interpret […]

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A CLOUD APP is an application program that functions in the cloud, with some characteristics of a pure desktop app and some characteristics of a pure Web app . A Web app is stored entirely on a remote server and is delivered over the Internet through a browser  interface. Desktop apps, cloud apps can provide fast responsiveness and can work offline. […]

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“INSTAGRAM”  the photo sharing application has taken the world by storm. So, should your brand jump on the bandwagon and take advantage of the multitude of business opportunities that Instagram offers? Every business should be on Instagram. Instagram is one of the most powerful tools used to reach consumers in the moment. Even if you’re […]

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Can a new business never compete with that of a well-settled brand? Although large number of people will agree to it, but the reality is that a new business can give a brand a run for their market and money if proper digital endeavor is considered. Some  surveys  revealed that the industry which falls under […]

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RESPONSIVE WEB DESIGN  a website which is designed to work properly in regular computer and tablets and smartphones. That means same resources from the desktop site,  but display it’s information in a way that is appropriate to any device visitors might be using to see the site.  It  becomes very easy for anyone to check the […]

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