AMP is a way to build web pages for static content that render fast. ACCELERATED MOBILE PAGES is an open-source initiative between high-profile technology companies and content publishers. Its primary goal is to give all websites a way to build light-weight web pages in order to load faster on mobile devices.
With AMP, news stories and blog posts will be able to load much quicker on mobile browsers. A web page built with the AMP format is designed for speed and readability. It uses existing web languages and technologies on the backend to strip out all but the crucial elements. Developers will need to build a separate version of a web page using HTML, but with a limited and defined amount of functionality in order for it to work. If you’re using WordPress as a Content Management System (CMS), there’s already a plugin built to help developers quickly set up an AMP version for current or new pages. The implication is that early adopters will have a unique opportunity to possibly get their latest content at the top of Google’s mobile search results. While still early in the roll-out, many marketers and SEO experts agree that this has the ability to bring a large boost in traffic for websites that regularly publish articles in their industries. Long-term SEO benefits are still unknown, but as Google continues to push for a more mobile friendly mobile friendly web experience, it’s not much of a speculation that websites that align themselves with that vision will only increase their value in search results.